The True Benefits of Content Marketing for Brands and Startups
Content marketing is not merely a gimmick word in the digital marketing realm; instead, it is one of the most powerful tools all businesses must have in their arsenal. After all, who doesn’t know ‘Content is KING’. If you look at the trend of the last ten years, you will see it has become a necessity for brands worldwide to create and follow an actionable content marketing strategy.
If you are still oblivious about how content marketing will work for your brand or startup, this post is for you. Despite the challenges you might face with creating a great content marketing campaign, the effort is always worth going for. Content has always been the key to greater engagement with your present and prospective customers. And with the right content strategy in place, you can literally widen your reach in an epic proportion.
The main idea behind creating this blog post is to make you aware of the myriad possibilities and not get intimidated by the complexities of content marketing. I believe this discussion will indeed help you get started with it for your new startup or an already established brand. Since it’s just the beginning, the sky is the limit for you.
So, if you can incorporate content marketing with your current digital marketing plan, you might discover the fortune.
Let’s take a look at the benefits of content marketing one by one!
The Benefits of Content Marketing for Startup Companies and Big Brands
Give Your Users the Convenience They Deserve
First thing first, content marketing is not about making sales pitch every time, and it’s not advisable at all. An ideal content should be an avenue to educate your clients/customers, a medium to connect and engage with them better and offer them the convenience they are looking for.
If you have a piece of informative content like a blog post or case study on your website, your customers will indeed spend more time on it. Now, they would indeed consume the information you have provided, and this way, they will learn a lot more about you and your brand.
This is how a great piece of content can easily amplify audience engagement and make them stay on your website for a longer period of time. After all, that’s what you want, isn’t it?
Plus, the longer time they stay on your website, the more they get to know about your products and, consequently, the more trust they will have in your brand.
Make Your Brand Rank Higher in Search Engines
Needless to say, great content will always improve your website’s overall SEO performance. In fact, when you consistently generate high-quality fresh content relevant to your niche, it will help your brand appear authoritative in your industry and rank higher on the search engines.
How does it work?
Well, each and every blog or page you create for your website gets indexed by the search engines like Google, Bing, Yahoo, etc. It means you will have a better chance to rank in the search results, and a lot of people can discover your brand easily without paying a single penny.
Keep in mind the quantity doesn’t play a pivotal role here. Instead, let’s the quality make the difference. Therefore, even a few well-researched and high-quality blog posts, video content, or infographics can also make a huge difference. Additionally, they can also boost your site’s domain authority significantly, which will help your website outrank your competitors and steal their portion of organic traffic.
Get Traffic from Other Trusted Sources
Believe it or not but a well-planned content marketing campaign can help you acquire a magnitude of referral traffic. Like, if you upload one excellent video content on Youtube, you can easily link it to your website. In this way, the audience who will find your video engaging and insightful will automatically click on the link and visit your website. This way, they can learn a lot about your brand, its products, and ethos.
The same thing is true for every piece of visual content that you might choose to share on Instagram or Pinterest. It will allow others to easily find your website on various social media platforms and subsequently increase the amount of traffic to your site.
You can also get your top-of-the-line content featured on several authoritative websites such as Inc, Forbes, Entrepreneur, Quora, Medium, Linkedin Pulse, and others. They would link to your website, which can drive a substantial amount of traffic towards your brand.
Increase Your Potential for More Sales Conversions
What medium could be there to engage with customers/clients better than breathtaking content! Most of the audiences will always try to engage with informative blog posts, stunning visuals, and viral videos compared to so-called ‘dry’ sales pitches!
So when you acquire excellent engagement on your content, you will automatically have a better chance to connect with more and more potential customers who will drive your sales funnel up to a whole new level.
Plus, keep in mind; most of the customers are quite tech-savvy today, and they like conducting some heavy research before they finally make the purchasing decision. So if you can produce a piece of epic content that educates them and provides them with the necessary information without much brainstorming, your audience will surely be intrigued and converted. Needless to say, this will lead to a successful purchase.
Improve Brand’s Authority
We all know how cut-throat the competition is these days. A trend can be seen where a lot of customers often tend to choose the brands with the highest authority in the industry, be it in the local market or globally.
But why is it so?
Because high authority is almost always considered equivalent to reliability!
Suffice to say; it will indeed improve your sales online.
So you need to come up with insanely powerful content that will help your potential consumers perceive your brand’s authority without much hassle. Always remember, if the content developed by you contains an excellent value for your consumers, they will think highly of your brand. This will undoubtedly help your customers grow more confidence and trust in your company and its products or services.
Content Marketing Earns You More Followers on Social Media
Much like any other form of digital marketing, content marketing will influence your social media engagements. It will form a tribe that will follow you because of the relevancy and authority of your content and brand, respectively. After all, high-quality content is all they want, and your tribe will grow automatically.
Most people these days often rely on social media to get the latest updates from brands. Hence, they would prefer to follow your business updates on Facebook, Instagram, Twitter, Linkedin, or YouTube. Give them all the latest brand news and content links through these platforms to sway them to purchase from you.
But the best part about content marketing is that it not only boosts your social media presence and followers but also gives you a lot of opportunities to inflate your subscribers’ list. Now, who would subscribe to your website if they don’t get valuable and personalized content they can use? In case you fail to produce insightful content, surely they would not be interested in hearing from you in the future.
Keep in mind that all these audiences you can find on social media and your subscribers’ list are very easy to convert into paid customers than those who found you through other forms of interruption marketing channels. Hence, you should do everything in your power to keep them following your brand to foster your sales.
Content Marketing Is a Universal form of Marketing
It is indeed a universal form of marketing. This is simply because it has something for everyone, and each industry can procure a lot out of it.
When I say every industry, it even includes the most “boring” industries like payment, manufacturing, oil and gas, industrial, etc. Content marketing can give the targeted buyers valuable insights about these businesses and make the brand much more approachable and relatable to the end-consumers.
It is very hard to find an industry that wouldn’t be able to use content marketing to its benefits. You can quickly start by answering the most common questions that your prospective customers might have. In this way, you can instantly start building relationships with your customer base and gain their trust while providing them relevant information.
Content Marketing Is Comparatively Cheap
In this type of marketing, you don’t require a lot of money as you need to invest in push marketing techniques. Content marketing is also way cheaper compared to other traditional advertising methods like radio, television, or newspaper commercials.
One of the most significant advantages you will get from content marketing compared to the traditional ones is the results. Content marketing outreach is quite easy to measure, as well as scale up. But it is impossible to know the results from a TV ad or poster on an outdoor billboard. Here, you can easily meter the traffic that your blog has generated and the percentage of conversion you have acquired.
Another great advantage of content marketing is the longevity and lifetime value it offers to your brand. Like, if you publish a pillar post today on your brand’s website, it will continue to drive traffic until you delete it. Although content marketing is a gradual process and requires some time, it is a sure-fire way, and you will indeed get guaranteed results!
It will be hard to see the difference in the first few months, but with some time invested in content marketing, your brand’s growth will be inevitable.
Content Marketing Is Less Interruptive
At the present time, we all are exposed to a tremendous amount of adverts. On an average day, an American is likely to encounter 4,000 to 10,000 online advertisements! The number is definitely staggering – don’t you think?
Obviously, this is the reason most of us have ad-blockers installed on our browsers. Plus, as per a 2018 study, almost 30% of all internet users use some kind of tools or techniques to block online ads. So with this in mind, how can you promote your products when so many people aren’t able to see your ad?
This is where content marketing can save your day. It is much less interruptive and more natural. It is because your targeted audience will discover your content when they will search for relevant information. For example, if you search for some inspiration for your next vacation trip, you will see all the travel brands giving you engaging content with all the answers.
Similarly, the same travel brands might just push an ad for a vacation in Bali or Los Angeles through their Facebook or Google Display ads. But chances are, you might not even notice them.
So, the point here is, when your potential customers/clients will look for relevant information, they should find your brilliant content, and this will increase the chances of more sales conversion.
Content Marketing can Significantly Reduce the Workload of Your Customer Service Team
Thanks to the advantages of content marketing, it lessens the load of your customer service team. It is simply because most of the information will already be given on your blog posts, infographics, videos, or slide presentations. In fact, all the standard questions asked by your prospective buyers could be easily answered through your content on your website, social media channels, or other online brand outlets.
This is why most people tend to Google the answers first. If they cannot find the solutions online, only then they might engage with the support team or approach the brand through social media.
So if your brand can produce blog posts and resource pages with all the general information given in an interactive manner, your potential consumers won’t bother your customer support team too much. This will keep the engagement going and preserve the faith in your brand! Plus, the workload will be much less.
Final Thoughts on Content Marketing Benefits
So with all the content marketing benefits stated above, I believe it’s now quite evident as to why it is essential for businesses of all sizes. Not only can it boost your brand’s visibility on the internet, but it also helps you create better engagement and stronger relationships with your targeted customers and potential leads.
If you haven’t used content marketing yet but are very much interested, this is the right time to dive deep into it. You just have to work on developing a content marketing strategy that has “solving” your target buyers’ needs as its key objective. After that, you can work freely on creating content that will add value to their life and, at the same time, boost your sales conversions and improve customer retention rate.
Would you like to start content marketing for your business to expedite the growth? Look no further; call Digital Sixer today! Here, our expert digital marketing team can plan and produce targeted content for your brand, which will drive more traffic to your site and increase conversions.
Besides, if you have any queries about content marketing, feel free to ask in the comment section below. Also, if you found this post helpful, like and share it on our social media channels!
Till then, happy content marketing!