Tips to Grow an Ecommerce Brand in 2021 with Influencer Marketing
When it comes to promoting an e-commerce brand or business, most people rely on digital marketing agencies. Needless to say, an excellent digital marketing company can do wonders for the growth of your online store, but influencer marketing can also help you boost your business to the next level.
But what is influencer marketing, and why is it so crucial in the current context? In this post, we are going to look at all this one after another.
What is Influencer Marketing?
If you do a random search on the internet, you will get various opinions about the use and functionality of influencer marketing. But our goal is to simplify things, and that’s why we are going to ask a simple question. How can your e-commerce brand use influencer marketing to drive fresh traffic to your site and improve your overall sales conversion rate?
Well, influencer marketing is nothing but a unique form of content marketing where your brands, services, and products are promoted by social media influencers who possess a substantial influence on the market. But why is it so imperative for your e-commerce brand?
Why is Influencer Marketing Important for the Growth of Your E-Commerce Business?
Nowadays, you can see a number of products on the market, and this fact perhaps works as a dual-edged sword. With so many products on the market, customers are always confused about which one to trust. This is where the word-of-mouth technique works the best.
This is simply because this marketing technique works perfectly even with their family members, friends, and of course, famous personalities. In fact, this can prove to be much more effective than the traditional digital marketing techniques used by brands. Therefore, using the face of a celebrity to promote your e-commerce brand is perhaps the most effective marketing technique in current times.
Tips to Grow Your E-Commerce Brand with Influencer Marketing
Ensure Your Own Social Presence is in Optimum State
Influencer marketing is entirely dependent on your social media presence. Hence, you need to keep it at the optimum level.
Since most e-commerce brands will not have any physical location, they need to rely on their digital presence in order to communicate with their customers. Now, when we talk about digital presence, we refer to social media platforms as well. It’s not necessary to be on every single platform; however, you need to be on the platforms that matter the most for your business. This is essential for finding the right influencer.
Make sure all your profiles are updated with the relevant details, like description, contact information, and even a link to your website. You can also set up a content calendar for your own benefit. This will streamline the whole process and will make it easy for you to post the right content on the right platform. Also, you must be ready to respond to the messages your customers might send to you. Your social media profile is the first point of contact for your targeted audience as well as for the influencers you are targeting.
To make your account function at an optimum level, make sure your profile or account is verified and has all the business privileges. Also, since your profile is bound to make an impression on your audience, make sure it is follower-friendly and has a welcoming tone.
Ask Your Influencers to Review Your Products
This is one of the most important functions of influencer marketing. Needless to say, it is directly related to your audience and the trust you wish them to put in your brand. When they see a celebrity or a famous social media influencer reviewing your product or talking about your services, they will be automatically intrigued to try out your products themselves. This is, in fact, much more powerful than any other form of marketing you might use to promote your e-commerce brand. Any famous personality will install the trust on your audience automatically, and thanks to their massive reach on the social media platforms, you can reach out to a wide range of audiences and customers very quickly.
One little thing that you need to make sure of here is that the influencer you are approaching to review your product must be directly or indirectly related to your niche. For example, if you deal with sports equipment or something pertaining to that, it’s better to approach some sports personality to review rather than asking a movie star to do the same. In this way, you can automatically find your targeted audience, a tribe of people interested in sports.
Encourage Influencers to Create Interesting Content
Product reviews are definitely one of the most well-known types of content that your influencers can make. But sometimes, they can seem a bit redundant as well. So, if you are absolutely tired of product review, it’s time for you to approach other influencers who are known for their repertoire of exciting and engaging content.
It is absolutely imperative to define your goal with marketing before you even approach an influencer for your e-commerce brand. There is no meaning in fixating on achieving everything. Instead, it’s better to decide whether you wish to go for better exposure or you care about the sales report as well. If it’s just about getting better exposure, you can think about approaching the mega-influencers or the big names in the industry. But you should always consider your digital marketing budget and affordability prior to that.
Now, if you care more about the number of sales your products are having, you need influencers who can create eye-catching and exciting content for their social media audience.
The more appealing your content will be, the better engagement it can create with your audience. Both of these go hand in hand!
Use Influencer-Specific Discount Codes
I believe you are already familiar with such discount codes, and nowadays, they are everywhere on social media. The functionality of these codes is quite simple. Most of the influencers just put forth a new product and offer a kind of promo code for their followers, with which they can avail a certain discount on specific e-commerce platforms.
Now, these codes can offer you two great benefits!
Firstly, there can be no doubt that most people just love discounts. Much independent study supports this tendency. When you offer a reduced price, you automatically encourage buying habits or at least make them browse your site. When your influencers talk about the discount on their social media handles, their followers will indeed check your website and see how the discount and value proposition look like.
Apart from that, the discount codes will also help you track the success of your campaign. But always remember that the significant part of the success will depend on the influencer you have chosen. But thanks to your analytics, you can see how many times your code was used. Also, you can see the regions where your campaign is performing in the best possible fashion.
A few points to remember while creating codes:
- Try to make them short and omit any confusing characters.
- Make sure to identify the influencer to understand which code belongs to whom.
- Make sure to use block capitals to make the codes stand out and less confusing.
Establish Brand Loyalty and Awareness with Influencers
We all know that social media play a huge role in branding and pushing the brand towards the people interested. When you take the help of influencers for e-commerce branding, it comes with certain advantages.
First of all, here you will get a space where you can feature your products and flaunt your company. Also, you will get a dedicated platform to air your opinion towards your consumers.
As a matter of fact, even micro-influencers can influence the branding of your e-commerce business as well. They can also influence the familiarity, trust, and eventually the overall sales of your brand. Hence, once you have an influencer ideal for your niche, try to establish this bond.
Utilize the Influencer Content in the Best Possible Way
Most of the influencers are adept in creating content that can speak to your audience, and the authenticity of the content is bound to make your audience hooked.
Plus, their insight and experience can augment the quality of the content. Hence, it is imperative that you make the best possible use of the content. Make sure to take their permission to republish their content.
Now, once you have the permission, you can republish their content on your own profile or even on other pages of your e-commerce site.
How to Find the Ideal Influencer for Your E-Commerce Brand?
To find the right influencer for your e-commerce brand, you need to think about a few aspects beforehand. Such as:
Will the Influencers Love Your E-Commerce Brand?
This is very important; otherwise, the collaboration will not work in the long run.
Are They Aligned to Your Brand?
If not, they and their audience and followers might not understand the pulse of your brand or service.
Does Their Personality Match Your Brand’s Persona?
If this is the case, the collaboration will work from the first go, and the customers will identify your brand or service quickly.
Would Your Influencers’ Creative Style Suit Your E-Commerce Brand?
This is very important since the style of their content will influence your sales and engagement. So, it is imperative that you two stay on the same page.
Final Words on E-Commerce Influencer Marketing
So, there you have it, some of the most valuable tips you need to apply while using social media influencers for your e-Commerce brand. If you have any further questions regarding e-commerce influencer marketing, please feel free to mention them in the comments section below. We will reply to your queries as soon as possible.