11 Epic Ways to Quickly Increase Traffic to a New Small Business Website
Even the greatest of brands was once a small business, and they have developed over time with their vision. When it comes to driving traffic towards your new website, digital marketing is definitely one of the most important factors to consider.
Without adequate customers towards your website, you will never be able to increase your revenue and move on to the next level.
But how will you drive more traffic towards your small website?
We all know that competition has become incredibly ruthless these days. And it is difficult for any small business to tackle the big guns of the market.
But that doesn’t mean you need to give up altogether. In this blog post, I will be listing some simple yet incredibly powerful methods that will help you increase the traffic to your new small website.
So, without further ado, let’s take a look at them one by one.
Analyze Your Competitors
Most new brands are clueless about their website traffic because they don’t even know where exactly they will find their customers.
The internet is a vast place, and you cannot just reach every corner. Hence, you have to be innovative and save time and energy. The main competition is with your competitors. Isn’t it?
So, if they have managed to drive more traffic to their websites, you need to analyze them and examine their moves.
This will lead you straight to the sites where you can find your customers frequently visiting and engaging with each other.
Once you hit this jackpot, the rest of the process will be easier. You will just have to engage with your audience and lure them to visit your website.
For example, you will be able to see the sites where your targeted base visits regularly and set up your ad campaign accordingly.
It’s pretty obvious.
You have guessed it correctly! To get more traffic to a new website, you have to advertise your brand and make it presentable in front of your targeted customers and audiences. To do that, you can opt for paid ad campaigns like Google Ads campaigns and even Facebook Ads.
Now, like any other thing, you need to have a certain level of experience to make paid ads work and benefit your website with an immediate inflow of traffic. This is why you need to team up with an expert digital marketing company and get the best possible ROI from your PPC and Facebook Ad campaigns.
Expert digital marketers will help you create and run market-oriented, high-performing ad campaigns that will attract boatloads of target traffic to your small new website.
Use Keyword Research Tools to Select the Right Set of Keywords
To increase the flow of traffic, you need to optimize your website perfectly. It is known to everyone, but you won’t get any satisfactory results until you do it with the right keywords.
Your keywords should reflect your niche, and based on that, you will set up your SEO campaigns. If you are not sure about which keywords to choose, you can always take the assistance of a professional SEO agency or some effective keyword analysis tools like Google Keyword Planner or Keyword Everywhere.
Once you have the right and best-performing keywords on your website correctly positioned and optimized, your visibility on the SERPs will increase rapidly.
Focus on Long-Tail Keywords
Honestly, most brands and website owners don’t pay much attention to long-tail keywords compared to short-tail ones.
But this is exactly where you need to be different. Make sure you focus on relevant long-tail keywords more than anything.
The idea is to drive targeted traffic to your newly built website quickly. So you need to choose the keywords where the search volume is steady and competition is less. Hence, your website will rank for those keywords easily compared to short-tail ones, and you will understand the intent and behavior of your audience.
Just provide them with the right content and see how the conversion happens!
Experiment with Your Content
Your website content is definitely one of your most powerful tools to connect with your audience. But, having said that, you must also keep in mind that there are no hard and fast parameters of good content!
This is why you need to simply mix and match your content strategy and change it as per the audience. Understanding the need of your audience is one of the most critical aspects of online marketing.
Hence, sticking to one particular length or format might not work in the long run. Make it exciting and attractive so that your customers get hooked and click and visit your website.
Publish New Content Consistently
We all love varieties! Right?
The same can be said about our customers as well. This is why you need to produce new content as frequently as possible for your site and market them aggressively.
This will not only attract your buyers but will also keep your brand relevant in the market. Dig up information about your customers; see what they are up to and what they are searching for, and develop content around them.
It will always help you come up with better content ideas for your new website.
Come up with Video Content Frequently
There is no doubt that a video can influence and attract someone much more than a long text saying the exact same thing.
This is why nowadays, around 88% of global marketers use video content over text content. Videos can easily be shared on social media, and you can reach out to and engage with your audience much better.
As a matter of fact, as per studies, using video content will create 46% more chances of conversion compared to the next ones.
If you have the vision, making video content will not be very difficult. Contrary to what most people believe, video content doesn’t require a lot of money to execute. You can use the most basic equipment and still make wonderful video content. Just post them on your social media and see the magic begin!
Make the Most of Social Media
It may sound a bit contradictory, but no matter how great your content is, you will have to promote it in the best way possible.
But the question remains, how would you do that?
Well, perhaps the best possible method is making maximum use of social media. As we already know, social media has become an essential part of our lives, and almost everyone is on some social media platforms.
Believe it or not but every single platform is made to offer you something different. For example, you can use Linkedin if you are targeting the B2B niche more, and similarly, Twitter is a great broadcasting channel if you have short and interesting content.
Do you use image-heavy content targeting the lifestyle, health, sports, shopping niches? Consider using Pinterest and Instagram.
Needless to say, you need to use all the possible social media platforms relevant to your business and engage with your audience.
Arranging polls, Q&As, contests, online events, and offering free giveaway goodies can be great ways to boost engagement.
The more you will be connected with them, the better chances you will have to drive them towards your new website.
Team up with Influencer Marketers
If you are targeting the social media platforms as your primary source of driving traffic to your new site, you will have to take the help of influencer marketers.
In today’s world, it’s all about credibility. The audience needs to trust your brand, and then only they will visit your website.
A simple recommendation from one of the known faces of the market can establish that sense of credibility and make your brand trustworthy.
Connect with social media influencers relevant to your niche and start promoting today!
Write Guest Posts
Well, guest posting is much easier said than done, of course, but it is indeed very effective if done correctly.
Your guest post should be of excellent quality, and it must focus on the value that your brand can add to your customers’ lives. Also, your guest blog must have a sense of authority to make your guest post readers visit your website.
If you have good terms with another site owner, simply approach them with your guest post content, and once it is published, try to put your best efforts into its marketing.
It can open up a thousand possibilities for you.
Believe it or not, but Quora can come really handy at times.
Joining Quora will allow you to understand your audiences, know their queries, have a free chance to answer their questions, and eventually attract them to your website.
You can prove your expertise on the subject matter and use it as bait to lure them to visit your website for more related info.
Sounds fantastic? Isn’t it?
Final Words on Building Traffic to a New Website
So, there you have it – 11 simple yet powerful ways to increase traffic to your small new website. Please note that this list is by no means exhaustive. However, we have tried to add all the most effective methods applicable for small businesses and start-ups.
Well, let us know your views about this post and also your experience if you have ever implemented any of these methods on your website.
Also, if you have any further queries regarding building traffic to your new website, please feel free to mention them in the comments section below.