Author: Soumya Roy

e-commerce brands social media marketing in the post-covid future

How Can Small E-Commerce Brands Leverage Benefits from Social Media in the Post-Covid Future

We are living in difficult times; a dire situation is upon us! It’s not just difficult for our health and well-being but also our professional life, day-to-day activities, and the world of business. But human beings are resilient. We have always been tenacious to discover the solution to every dire situation that was upon us,…
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startup inbound marketing tools

15 Essential Inbound Marketing Tools Startups and Small Businesses Need

A successful startup needs a killer strategy to break boundaries and reach a new height. But when you don’t have the right plan in place, no tool or technology can save your sinking ship. However, with the right strategy already in place, powerful inbound marketing tools can be like a gust of wind in your…
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successful email marketing campaign for small business

5 Steps to Running a Successful Email Marketing Campaign for Small Business

Every form of marketing has its upside and downside. But as a small business, you need to utilize the upside over the downside and reap the best possible dividend. The same can be said about email marketing campaigns as well, especially if it is for your small businesses. There is a lot of competition these…
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linkedin retargeting ads startup entrepreneurs

Linkedin Retargeting Ads: What Entrepreneurs and Startup Founders Need to Know

When it comes to paid ad campaigns, most entrepreneurs go for Google Ads or Facebook Ads campaigns. Linkedin Ads campaigns are not really the first priority options for most brands starting out. But this platform has got some great features like ad retargeting that can surely aid your business, especially if you are starting off.…
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create social media content calendar

How to Create a Flawless Social Media Content Calendar to Boost Engagement of Your Brand

Have you noticed the brands you follow on social media? Does it seem that as if they always somehow get it right when it comes to social media posting? But how do they do that? Do they have the best social media agency to make things done for them? Even if so, what are they…
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common content marketing mistakes rookie startup entrepreneurs make

Common Content Marketing Mistakes Rookie Startup Entrepreneurs Make

Content marketing is indeed one of the most powerful weapons for entrepreneurs and small business owners. In fact, this is why, rightfully, it is called “The King”, when it comes to digital marketing. I am sure; you already have heard it. Didn’t you? In this blog post, we are not going to discuss the very…
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instagram video ideas

11 Creative Instagram Video Ideas that Dramatically Boost Audience Engagement

Instagram is indeed one of the most happening social media platforms these days. After being taken over by Facebook, Instagram has come up with some powerful new features that can change the way people look at your brand. With more and more users signing up on Instagram every day, it is becoming one of the…
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