Blogging Benefits for Small Businesses – Why Small Businesses Must Start Blogging
A business moves forward because of the idea and not because of all the fancy strategies. Take the idea aside, and the business will fall apart as well. This is something that every small-scale business and startup must keep in mind. If any big brand is following a particular strategy, you can incorporate that as well. For example, blogging!
Almost all the established businesses have their specific blogging strategy in place, so it’s time for the small businesses to follow in the footsteps.
Now, what’s the use of taking so much trouble to set up a blog and continue it for your business? This is exactly what this post is all about.
Here, I will tell you some of the reasons why you must take blogging as an imperative process to make your business grow much faster.
Let’s get started.
Blogging Improves Organic Rankings of Your Website
First, ask yourself, why have you set up the website in the first place? I believe the general idea of setting up a business website for your brand is to explore the online market and attract more clients and customers to your website.
If that’s the case for you as well, then setting up a blog can be super beneficial for your business.
You have to keep in mind that the primary idea behind creating the search engines. The main goal behind building search engines was very simple; to give people a perfect tool to search for the information they wish to find.
Now, what if your blog gives your potential customers and audiences the exact information they are looking for? Needless to say, the search engines like Google will put your blog in the top pages as one of the most valuable sources of information.
This can be indeed one of the best methods to improve the organic rankings of your website. In your blog, you can prove yourself to be an industry expert and impart essential knowledge about any topic related to your industry, which your audience might want to know about.
On top of that, there are a thousand ways to market your blog, which will promote not only your content but also your website, its products, and services. All of this will lead to only one thing; more exposure to your business on search engines like Google.
Blogging Increases Targeted Traffic
Top digital marketers believe that blogging is one of the best ways to do passive marketing. In your blog posts, you don’t have to promote your brand directly, but it can still be considered a viable marketing channel.
Rather blogging is undoubtedly a wonderful method to target a specific audience base as per your business niche. You just have to consistently push your blogs towards the right corners of the internet, and it will automatically find audiences to lend their ears to what you have to say.
Niche-specific blog posts can work like wonders to drive targeted traffic towards your site. If you are a small business, blogging can be beneficial to stay connected with your loyal customer base and sway new prospective buyers that you wish to engage with your brand.
Blogging Helps Building Professional Connections
Many of you, small business owners, might be confused about the topics you should write about in your blog. While most SEO companies will suggest what you must include there, let me tell you what you shouldn’t have in your every blog post.
And what is that?
Boring business topics? Yes, you read it correctly.
A small business blog doesn’t have to be about the business all the time. Instead, you can deviate a bit and come up with something else; your personal journey, for example.
Every brand, along with its founders, has its own stories. Believe it or not, but today, many customers are willing to hear about them as well. The idea is to make the blog more exciting and real-life oriented to improve the brand’s credibility and acceptability. This will engage more and more audiences and at the same time connect you with other bigwig business people in the industry.
Blogging is indeed an excellent way to increase more and more business connections. You can meet a lot of new people in your niche if you continue your blog. These connections will no doubt enrich you and help you understand the business world much better.
But make sure that you put enough time and effort sincerely to continue the blog. It may take some time for your blog to gain momentum, but once it is there, you can discover a plethora of possibilities.
Blogging Helps Getting a New Voice
In today’s online market, competition is neck-to-neck. That’s why you and your brand need to stand out. It has to have its own unique voice in the market, a voice that cannot be heard anywhere else with any other brand.
This is indeed a great challenge for small businesses since they hardly get the chance to establish themselves as a leader in the market. But a blog can change the entire picture for you in the long run.
Your small business blog is your space, where nobody dictates the rules! It can be that voice for your brand where you can express your philosophy and reach out to your audience with your own perspectives and methods.
With due time, when the blog will gain its momentum, your audience will surely distinguish your brand from the crowd!
Blogging Helps Acquiring Ample Social Media Exposure
As I mentioned earlier, there are boatloads of ways to market your blog to increase its reach, visibility, and readership. One of such ways is to promote your blog posts on your social media channels.
This will allow your audiences to share your blog instantly whenever they want. Now, we all know the stats of global social media users. Now, imagine even a tiny fraction of that visiting your blog every day!
Sounds baffling? is it?
Well, it’s not impossible at all!
Getting shared on social media will enable your brand to connect with a magnitude of new audience bases and eventually redirect them to your website.
And the cycle continues.
Blogging Builds the Brand’s Authority
Why should a customer trust your small brand? What it has to offer that can make your brand a known name quickly? This is something that you need to ask yourself every once in a while.
You have to build your brand’s authority to make it much more trustworthy among your customers.
But how can you achieve that?
Blogging can turn out to be a powerful tool for this purpose. As I mentioned earlier, blogging facilitates you to establish yourself as an industry expert. Needless to say, once you institute your clout, your opinions will influence your audiences to put their faith in you and make them buy from your brand without hesitation.
When they discover the information in your small business blog and find that absolutely spot on, they are bound to trust you. So, try to look for the topics your customers are searching for quite often and try to answer them in your writing.
The more your blog gains visibility, the better it will be for your brand. Thanks to today’s blogging platforms, you can instantly get comments from your audience and know what they think about it. This feedback system will allow you to monitor the growth and uplift engagement with your customers to a whole new level.
When they find the information on your blog worth sharing, they will surely share it with others, eventually making your blog posts more visible.
Blogging Upsurges Sales and Revenue
Your website blog gives you a lot of space; I mean a lot, definitely much more compared to what you get on social media platforms. With this much space, you can clearly explain your products and add a few key pointers about the value they can add to a customer’s life.
When your customers read the blog posts, they will have a much clearer picture in their minds before they click on the “buy now” button.
Now, you must have all the proper setup out there, right from the landing page to the lead generation form. All of this will lead to only one thing; a complete purchase.
While your landing page content is very much crucial for your sales conversions, making a customer read one of your relevant blog posts before visiting the landing page will surely increase the odds of a successful purchase.
Now, imagine this scenario getting repeated every time your blog gets a visit. Can you envisage where your sales chart can go if this functions correctly? With an increasing percentage of sales, your ROI will experience a surge and eventually lead to better revenue.
After all, that’s exactly what you are craving. Isn’t it?
This is just one of the myriad benefits of blogging for your small business. So, if you run a small local business, imagine the impact it can make on your brand!
So, these are a few of the benefits you get from blogging for your small business. Imagine all these benefits working together for your brand! Would that remain just a small local business then?
Food for thought!