The Science behind Writing a Winning Linkedin Article to hook your Linkedin connections
Writing and posting an article on Linkedin will be incredibly beneficial for you and your business. But the question is how and why? You can simply write an article or blog post and post it somewhere else, maybe on your own website, which most SEO agencies recommend. However, posting Linkedin articles consistently would perhaps become even more powerful if you consider multiplying your personal branding and your company’s authority in the industry.
The reason is as simple as having a science behind it! Knowing this will not only help you reap more benefits from your content, but you will also be able to use the platform as a lead generation machine.
At the end of the day, every content is created with the intention to promote a brand and improve its visibility.
But what’s the secret science behind a winning Linkedin article?
In this blog post, I will tell you the perfect recipe for crafting a perfect Linkedin article.
Let’s take a look at them one by one.
Post it as the Linkedin Article
In order to make anything that leaves an impact on your targeted audience, you need to choose the right place and feature. The same can be said for Linkedin as well. That’s why you need to put the article in the right place. And the right place to put your post on Linkedin is the Linkedin home page and not your profile.
If you log in to Linkedin, you will see the place to share an update or simply the text that reads, “Write article”. You will just have to click on that, and you can start writing and post your article.
This way, it will get better visibility, and the engagement quotient with your audience will increase as well.
Give Your Linkedin Article a Compelling Headline
A Linkedin article headline is more than just a writing aspect, which you need to take care of in the first place. It serves more than that.
So, before you even begin writing, you need to think about the Linkedin article title. Try to come up with something complete yet that should not give away too much information and rids the audience of their interest. Make sure your headline doesn’t label anything; it might create a negative impression among the readers.
The ideal Linkedin article title will intrigue the readers and give them some idea about what they are about to read. A great way to achieve that would be to think about the central theme of your post and then write a title around that.
Use Creative Arts for Your Linkedin Article
You need to remember that at the end of the day, Linkedin is a social media platform and just like any social media post, you need to make your article a bit attractive as well. This is why you need to use some artistic elements and incorporate them in your Linkedin article.
Using pictures related to your post can be a great way to make your article attractive. Wondering where to find good photos? Well, you can go to Unsplash or Pixabay and choose from a ton of royalty-free images that can work brilliantly with most of your Linkedin topics.
Also, as Linkedin is a professional social media channel, you can use hashtags as well, along with your post. Choosing the right hashtags can improve the visibility of your posts exponentially.
Craft Your Linkedin Article
Once you have the place set, pictures were chosen, and the title decided, now, it’s time for you to write the article. Choosing an intriguing headline before writing the article has its advantages. It sets the tone of the writing. But sometimes, you might feel the flow taking you in a different direction, and you feel the need to change the title afterward.
You should aim for 1,000 words at max, but it’s better to keep it within 500-700. If you have a piece of extensive content or the word count is too much, try to dissect the article, take out the big ideas, break them into little pieces and try to come up with several articles to post.
You can also hyperlink your articles with each other, this way, engagement is also increased, and the word count is also tackled. You can even put links to other posts existing on your website. For anyone who wants to drive traffic to their website, it will also increase.
Use Subheads in the Linkedin Article
Everything that we see through our eyes has a psychological effect on our brain. When we see a long piece of text without any subheads, we automatically feel that the content is too long to read. People with less amount of patience will inevitably skip your post on Linkedin, mainly because it’s a social media platform.
So, you need to make sure that your text doesn’t look too long, and for that, you need to use subheads. They will not only help you break the long text but will also make the post appealing, concise, and comprehensive.
All the things necessary in a Linkedin post to attract customers.
Proofread and Perfect the Linkedin Article
A good article can never be good if you don’t edit it to perfection. But fine-tuning your article is not so easy once you are done with writing it. For some, a very popular way is to stay away from it for a day or at least a couple of hours after you are done writing it.
Linkedin has great features regarding this, which helps content creators a lot. You can just keep your article in the draft, and unless you hit on the publish button, none of your connections will get to see it.
Take a little break, give it some time and come back with a fresh pair of eyes to scrutinize it. You can also read the text out loud; it might help you notice the discrepancies in the flow or even some silly spelling typos or grammar errors that were otherwise concealed.
Follow the Right Format for the Linkedin Article
Most of the Linkedin articles and blogs follow a format. This can be helpful for your posts as well. Let’s look at a few suggestions:
- Try to use one big photo at the very beginning. It will set the tone and be visible right at the top with a few lines from the post. You can use up to 5 photos in total, and it is ill-advised to use any videos or other forms of multimedia.
- Try to use smaller sections that will carry heading no longer than 40-50 characters, and make sure you add some creative flavor into it. Subheads will make the article easier to see, read, and digest, referring to the “3 minutes read” style as we all know it nowadays.
- Try to come up with headlines using “How-To” help or even advice lists about methods that your customers can use. Like “5 ways to choose the best SEO company for your brand”.
- Never forget to promote your article on all the other major social media sites under the sun. This will bring forward the engagement aspect. You can also put icons of your social media at the corner of your post.
Being a Good Influencer
Linkedin groups are a boon for you and your brand. So, you should not waste any opportunity to use the groups to promote your brand. Thanks to the algorithm, the platform itself might just find other members who might be interested in your post. Even if you don’t understand the algorithm much, it doesn’t matter; you can still get the benefit out of it and get great results in terms of reach and engagement.
As a platform, Linkedin is one of the best ones to use and reach out to a new audience. Some of the biggest brands are often found sharing their ideas and observation about the business world. So, if you wish to grow big with your brand, you need to tap into this huge pool of resources and get the maximum out of it.
You can use aspects like Pulse publishing which is very exclusive to this platform. It allows any individual to create, format, post, and distribute original articles under their byline. This single method can not only increase your internal Linkedin visibility but in the larger organic search territory. Now, what can be better than this! Using one single platform to reach out to a vast audience base and get the maximum benefit out of it.
Final Thoughts on Creating a Winning Linkedin Article
So, there you have it, our thoughts on making the perfect Linkedin article using the scientific approach that always works.
If I am to give a kind of a bonus tip, that would be – be a little bit out-of-the-box with your content.
What’s the fun in framing the same thing that everyone else is saying and not proffering something original! Try to challenge the popular notions with your understandings and express your own perceptions and findings for a change. This will surely attract more visitors to your Linkedin article.
So, what is your view on the Linkedin article? Let us know in the comment section below. I am sure it will help thousands of readers who want to try their hand publishing their first Linkedin article.
Till then, happy networking on Linkedin.
