Voice Search Optimization: 5 Ready to Use Voice SEO Strategies for Better Rankings
Voice search is the future, the future that we all aspired to see. It embodies the convenience that we desired to achieve with technology. It may have been started as just another technological advancement, but slowly, more and more people realized its benefits and convenience.
And this is why it has become hugely popular on the internet, and all the top companies are using it to push their business further.
Just imagine you are in the kitchen making your favorite dinner. Now, you like to listen to some music while you cook, it has always been like that, but how can you play the song when your hands are all smeared with curry?
This is where voice search comes into the picture.
All you need to do is say the name of your favorite song, and it will automatically search the database and play it for you – it’s that simple.
But this is just a fraction of what it can do for you.
In this post, I will be listing five ready-to-use voice SEO strategies that can surely put your brand at the top in the long run.
Let’s take a look at them one by one.
Use Conversational and Natural Language for Your Content
Voice search SEO is directly related to the content aspect; this much is known to all. But the question remains, what kind of content should you use while implementing voice search SEO?
To understand that, you need to delve deep into the psyche of your customer and see what kind of questions they tend to search through voice search. Since most of the queries will be related to various aspects of our day-to-day life, using a conversational tone is essential.
As a matter of fact, all the giant companies that are already using voice search as a part of their consumer service have already implemented a conversational tone in their content.
This is something that all brands must keep in mind. If you use too much robotic language, the chances of appearing in voice search results will steadily decrease. At the end of the day, your consumers are human beings and not robots.
If we use natural language in all types of content that we publish on the internet, the end result will be highly beneficial. Since our content will have natural language, it can easily be matched with various voice search queries.
To make the best use of the voice search query, you must understand the user’s search intent. Studying the way they form their verbal queries will help you anticipate the most probable questions you can work on. Some of the most common factors that you need to consider are:
- The types of keywords people are using in their voice search.
- The conversational style and natural language that they usually follow.
- The most frequently asked questions.
- The kind of answers that can best suit these queries.
- The responses are performing best against these frequently asked queries.
If you can collect the relevant data for all these aspects mentioned above, you can very well have an idea about the kind of questions you can work upon.
Improve the Page-Loading Time of Your Website
Yes, most people often don’t realize this but, fast page-loading time is one of the most important factors for voice search SEO.
If your website takes a lot of time to load, chances are quite high that it will quickly be abandoned since there are other agile websites on the internet as well. Your page loading speed will have a direct effect on your bounce rate, and thus, you must optimize it immediately.
As a matter of fact, it is one of the necessary aspects as well ever since Google has released its Speed Update. This makes it imperative for every website to have a certain speed.
Now, voice searchers will need immediate results; if your website fails to do so, it is not up to the mark. Why would a user be interested in your content if your pages take a whole eternity to load?
Since they will be asking verbal queries, your pages must load quickly and provide the answers. But can you fix the problem of page loading speed for your website?
Here’s a checklist for you to consider:
- Always use compressed images and videos on your site.
- You can also use frameworks like CSS3 and HTML5 to load the mobile web pages quickly.
- Effectively reduce redirects and the number of plugins you use.
- Lastly, you can use CDN.
Always remember that having a slow page loading time can affect the conversion rate, as well as your website’s bounce rate.
Some of the tools that can help you get insights about your page loading time are Google PageSpeed Insights, GTmetrix, and Pingdom.
Own and Leverage the Google My Business Listing
Now, you must be aware that many people use Voice Search to find various things “near me”. These queries are often referred to as the “near me” queries and directly related to your Google My Business Listings.
You need to rank your business to appear in these search queries, and only then can you get featured on the top pages very often.
Basically, the concept of Google My Business is quite simple. It’s the perfect way to tell Google about your business and the place where it is located. Whenever a query is made related to your type of business in that area, your brand will automatically be featured.
NAP or Name, Address, and Phone Number must be there in the listing. Also, make sure to choose the right business category and add the right area code. Some businesses also add special deals and updates to make their brands stand out.
So, if you want to make the most out of Voice Search SEO, make sure your business is listed in the Google My Business. Plus, you should work on your Local SEO as well. This will create greater chances for you to get featured in the search results. The moment someone utters services or products relevant to your business and location, your brand will immediately pop up, and the customer will be able to see all the details conveniently.
If you wish to take it a bit further, you can also target the local keywords and improve your visibility for “near me” queries. Some businesses also use structured data from sites like Schema.org, which can enhance your brand’s performance in various search engines.
Markup Content with Structured Data Schema
Are you acquainted with the structured data and Schema markup? If not, then it’s high time you get acquainted with it because this can create a great deal of difference in voice search SEO rankings.
The Schema markup will be like a label to your content, and it will tell the search engines exactly what your website is all about. Needles to say, it will vouch for your content as well.
When you add this HTML code snippet, the search engines will understand the context of your content better, which in result will influence their ranking in regular searches and all the more in particular queries made by voice search.
The search engines understand the language of schemas. Thus, you can add more information to your website and make yourself ready to answer the questions.
According to various marketing research reports, Schema deployments can gain you more than 20-30% of the gain.
To make your website even more Voice Search friendly, make sure to build and optimize pages that answer frequently asked questions of your customers and audiences.
Most users begin with Wh-words like “Who,” “What,” “Where,” “When,” “Why,” and “How” when they ask a question in the voice search.
They are indeed looking for quick answers that can satiate their queries. To do this in the best way possible, you need to make a FAQ page and start your questions with these WH words.
This will immediately link the search to these queries, and your page will have a better ranking. Make sure the content carries a conversational tone and natural language.
Also, improve the navigation aspect to the information, the page loading time of the website, and make sure you include schema.
Pay Attention to Mobile
Who doesn’t know about the massive user-base of mobile phones but do you know that these days, most people access the internet through their mobile phone rather than their PC?
Well, this is mainly why you need to make your site all the more mobile-friendly and make it more compatible for Voice SEO Search.
Based on one of the latest updates of Google, this is all the more relevant now. It has vowed to make the mobile internet surfing experience better as time passes.
Now, when it comes to convenience, mobile devices can beat any other device, and it is the same for voice search queries as well. As a matter of fact, most of the voice search queries are made from mobile phones. This is why it is imperative to make your website mobile-friendly.
Make sure the content you are using is absolutely mobile-friendly, and also need to take care of a few other aspects.
- First of all, you need to build a mobile-responsive website. This is absolutely essential.
- Just to make sure, run a mobile-friendly test for your website and optimize the site accordingly.
- Visibility is very important. That’s why it must include all the aspects that will help the crawlers to crawl your website. Without this, your content will never be exposed on search engines for relevant voice queries.
Mobile phones are the future, and all voice searches are done through mobile phones. This is why you need to be ready with a mobile-friendly website to embrace the future of tomorrow.
Final Words on Voice Search Optimization
Consumer behavior is constantly changing, and it will continue to evolve in the coming years as well. This is why voice search will not only become more relevant, but it will be everywhere and become a necessary aspect of consumerism.
Being a businessman, you must have a long-term vision, and including voice search in that vision will surely be beneficial for you.
So, what your views on voice search SEO? Have you already incorporated it into your business? Let us know in the comments below, and it will help thousands of readers and SEO enthusiasts out there.