Importance of Infographics for Small Business Marketing: Infographics Marketing for Small Business
Images are definitely much more attractive than a long list of information. However, they can never provide the details that a group of words can. But assembling a group of words is often a tedious process.
So what if you get the best of both worlds?
This is exactly what infographics are; the perfect combination of words and images.
It allows you to have bite-size, valuable information represented in the most exciting design possible.
One of the key objectives behind doing SEO is attracting customers, isn’t it? Infographics allow you to do that. Creating video content is perhaps the most effective method to pull customers towards your website; however that is an entirely different ball game.
If you wish to get the same kind of success without going through the trouble of making videos, then infographics can be your best ally. According to various reports, just in the span of the last two years, the search volume of infographics has increased to a staggering 200%.
Every day more and more businesses are incorporating this fascinating idea in their business. But what are the benefits it can give apart from attracting your customers?
Well, this is exactly what we are going to find out in this post.
Here, I will be telling you all the benefits that infographics can offer you and why you should definitely use them, especially if you have a small business.
Let’s get started.
Attraction Is the Key
Believe it or not but your customers will love the data and figures of your business. But there’s a catch to it. They only love it when you present them in an interesting and eye-catching way.
But how can you create addictive content without including videos in it?
Simple! Just add all the information you wish to present in layout and incorporate some fantastic designs and graphics!
The end product?
An addictive piece of content that combines both data and visually compelling images!
It’s the best of both worlds that can make both groups happy, the love of facts and the ardent followers of visually appealing content.
One of the best things about them is that making them is not difficult at all!
There are a number of great tools available on the internet which makes the entire process super-easy with all the in-built layouts and designs.
Just take up any one of these tools and start exploring the myriad possibilities that they offer.
Also, since over 65% of your total audience is nothing but visual learners, the uniqueness of this type of content will surely attract them.
Use the Social Media, Make It Count
The presence of social media in our lives is one of the most significant things to have happened over the last decade. We all know about the huge user base that almost every social media platform can boast of.
Needless to say, that huge user base contains your audience as well, and moreover, it holds an opportunity to tap the rest of the people who are yet to know about your product.
But how can you reach out to them and attract them to your business?
Yes, you guessed it right, through infographics!
Social media is perhaps one of the best places to use infographics abundantly and get the best results.
Since infographics content is very easy to consume and share, social media users can get hooked immediately and promote your content spontaneously.
Be it on Facebook or Instagram; infographics can be a hit anywhere.
Plus, it will create the necessary reach that you wish to achieve with your small-scale business.
Lastly, believe it or not, using infographics on social media can also create the opportunity to go viral.
This is one of those types of content that can leave a much greater impact than any regular text content. With the right design and layout, it can compel the users to share over and over again, eventually making it go viral!
Use It like Backlinks
We all know the importance of backlinks when it comes to digital marketing. In an ideal scenario, if any other website is consistently redirecting visitors to your site, then Google or other search engines will rank your website higher in the SERPs. This is how quality backlinks work for your benefit.
However, you can tweak this process a bit with the help of infographics. According to various leading digital marketing companies, if you use impressive infographics on blogs and other sites with high-domain authority, it can create an effective chain of backlinks.
All you need to do is share the infographic with the site administrator of a particular page, who would post the content and include a link to your site.
This way, the search engines will deem your website to have heavy-traffic inflow and, therefore, improve your ranking.
Make sure always to include your logo and brand symbol so that the customers viewing the content can easily recognize your business.
Apart from your loyal customer base, branded content will help you tap uncharted territories and explore new audiences.
Educate Your Customers
It is often seen that most of the new customers don’t feel attracted to your business because they hardly know anything about it.
This is a problem that small-business owners most frequently face. However, this can be changed with the help of infographics.
They can be a great medium to educate your customers about your product and the value it can add to their lives.
Some content creators even suggest combining infographics with a subsequent blog post. You can point out any issue that is frequently faced by customers and gather all the statistics related to it.
This will supply as sufficient material to make an engaging infographics post. Now, this content can be used to present all the factors responsible for causing the problem, and in the subsequent blog post, you can explain how your products can resolve these problems and add value to their lives.
Just make sure to choose a topic that is aligned to your niche and the services you are offering. Since infographics are nothing but a graphical display of facts, it allows your audience to understand your services much more easily.
Improve Your Search Marketing Results
As I have mentioned earlier, Infographics have the quality to viral very quickly. Needless to say, that the impact of one of your pieces of content going viral can be huge on your brand’s visibility, especially if it is a small-scale business.
It can effectively improve your search marketing stats.
Infographics always carry your contact information. This is why every time they get shared on social media; it will increase your reach. Plus, they can also redirect users to your site, working as a backlink!
We just talked about how posting it on high domain websites can benefit your brand.
The end result of all this is an excellent boost to your search engine rankings. If you wish to take this to the next level, you can always incorporate high-performance keywords in the Meta description, Title, and in other parts of the infographics.
With the keywords infused, it will surely make them as relevant images every time someone does a search on that topic. Now when customers are doing a search, and they end up seeing your infographic as a result, chances are pretty high that they will visit your page for more relevant info and services.
Infographics Makes You Appear as an Expert
To be honest, infographics are quite simple and easy to understand a piece of content. They use various elements like charts, graphs, tables, pie charts, etc., to present a valid piece of information supported by credible data.
When you put together all this, it easily creates an impression of the hard work and amount of research you have put into making this.
This very impression can be immensely valuable for you and your brand. As a matter of fact, it deems you as an expert in the field and a provider of credible information.
Such an image will cement your reputation on the internet forever, and the audience will have their faith in you as someone having a good grasp over your respective niche.
After all, as we all know, knowledge is the true power.
Track Infographics Easily with Analytics
Finally, the most important question regarding infographics is, “how can I track the progress with them?”
Well, the answer to that is quite simple. You can track your infographics easily with analytics. You can make the process is even more straightforward if you can include tracking in the embed code.
Every single time someone clicks your infographics or hits the share button, you can get notified. With the help of the analytics, you can view other relevant info as well, like how long the content was viewed, how many views it has got in total, etc.
With this greater insight into your content, you can easily gauge the tendency and behavior of your customers. If you know how they think, you can adjust the strategies and come up with more content that they would prefer to see.
The market in today’s time is highly competitive. With so much information floating around the corner, it becomes difficult to attract customer’s interest. But even a single infographic can give you the upper hand.
The visual appeal of this content will attract them, the relevant information will retain their interest, and the analytics will give you insight into their way of thinking and tendency.
After all, being a small business, what more do you need to get started with your next strategy?
Final Words on Infographics Marketing for Small Businesses
Frankly speaking, doing digital marketing for small businesses is not an easy task at all. You need to use all the opening that you can get to maximize the overall results.
Infographics are indeed one of those elements that can give you much-needed momentum with your campaign.
Not only can it make your brand favorite with the customers and search engines alike, but it can also educate the new visitors about your product and still manage to retain their interest.
So, what is your personal experience with infographics marketing for your small business? Do you often use them for your brand?
Let us know in the comments section, and it will help thousands of readers and other digital marketing enthusiasts out there.