5 YouTube Marketing Strategies to Ramp Up Your B2B Marketing
Sooner or later, you like it or not, the video is going to take over the internet, and YouTube is and will always be the undisputed place for sharing videos. But this is not a post in praise of YouTube. Instead, it’s all about how you can use the platform to benefit your own business, especially your B2B marketing techniques that often get neglected among all the hustle and bustle.
YouTube is much more than just a clip-sharing platform or a social media site. As a matter of fact, it is currently ranked as the second most popular search engine in the world, being just behind Google.
So, if you wish to take your B2B campaign to the next level, it’s only natural that you need to add YouTube into the mix. But how can you do that? That is exactly what this post is all about.
Let’s take a look at a few strategies that will help you get the most out of YouTube.
Set Up a Branded YouTube Channel for Your B2B Company
First off, you need to set up your own branded YouTube channel. This is a pretty simple process and doesn’t need much detailed explanation. However, that doesn’t belittle its importance.
You just need to have a Google account for this. Then open YouTube and go to the “Use a business or other name” link and not just create a regular channel. By clicking on that particular link, you will be able to create a Brand Account.
But that’s not all; you need to customize the channel as well. The customization includes everything from adding a channel icon, its description, some artistic input, your company email, and of course, your website and social media handles that you have for your business.
When you have a business YouTube account, it can mean that the owner and manager may or may not be the same individuals. While setting up the account, you will have three levels to choose from Owner, Manager, and Community Manager. You can always refer to the YouTube brand guidelines for a better understanding of the process or go for a specialized digital marketing agency that can do all these for your brand seamlessly.
Try to Upload Videos on Product Demos and Trade Shows
If the ultimate goal of your channel is to generate B2B leads, you need to specifically post stuff that can easily capture their attention. You must have often used booths at trade shows and have given product demos to the audience. This is a great way to meet new prospective leads and establish new business relationships. So, why don’t you the video footage of these events and post them on your channel?
There are many tech companies that invest a lot of time and money into this. They even plan out the whole thing and pay for multiple things. So what’s the point of investing so much of your resources and get nothing but an exposition? With a little bit of tweaking and planning, you can get a much better return from your efforts.
One of the best ways to do that is to film the entire thing, make a cool video out of your trade show or live event and post it on YouTube. This will not only help you generate better leads physically during the exhibition, but you will also be able to connect with the wide array of an audience base who are actually your viewers. As per studies, almost 43% of customers research products online before they place an order.
Apart from filming your expositions, demo videos, and products, you can also record the webinars you do and post them on YouTube. This can be a great way to attract more B2B leads since, as per studies, no less than 73% percent of B2B marketers admitted that webinars could work wonders in generating super-quality leads.
Promote Your YouTube Video
Once you are done deciding the video content, it’s time for you to promote the content. After all, what’s the point of posting so many videos if no one even gets to see them! You need to promote the video and connect it with other channels so that it can reach out to a wider spectrum of audiences. But how can you achieve this?
Well, below are a few ways that you can look into.
- First of all, you can use social media platforms where you can post the shortened links provided by YouTube. The idea is to become smart and put the video links wherever necessary and get the best possible results out of it. Just a simple share won’t make much difference. That is the reason, you need to look back and think about why you made the video and what is your targeted audience! Once you have this figured out, share the links in a way that will put you close to your goals.
- You can use the links on your blog posts and website wherever it is necessary. You just have to add a YouTube icon to your website or blog post, and it can start working both ways; promote your video and your website.
- If you have a ready email subscribers list, notify them about your channel and the latest videos you have uploaded.
- Lastly, you have the comments section where you can easily engage with your viewers and get some valuable feedback from them. This will strengthen the bond between you and your viewers.
Optimize YouTube Videos for SEO
Well, just because it’s on YouTube, that doesn’t mean that it doesn’t require to be optimized. As a matter of fact, optimizing the video will increase the chances of reaching out to more and more B2B leads.
As mentioned earlier also, YouTube is the second biggest search engine, so the SEO aspect is very crucial here.
The visibility is determined by an indexing method on YouTube. This is why the content you have published must have keywords and other necessary aspects for people to find it. For example,
- You can write a compelling 60 words title with spaces. You can even optimize the title with keywords for better chances as well.
- On the description part, you will have 100 characters of scope to attract your viewers. Beyond that, they need to go for “show more”. Here also, you can go for the use of keywords to achieve better results. You can even incorporate links to your social media page.
- Choosing the right tags and video categories is also quite important to make your video stand out from the rest of the similar videos. Always remember to put the most important tags at the beginning of the video.
- Thumbnails are known to attract your viewers as well, and in fact, 90% of top YouTube videos use customized thumbnails. These are the first images that your viewers will see, so make sure you choose them wisely.
- Lastly, it is also advisable to use subtitles, cards, and end screens in your videos. It can widen your reach.
Analyze the Results through YouTube Analytics
Without analyzing the market and the current situation, no business can thrive. The same can be said for your YouTube channel as well.
To track the performance of your campaign, always take the help of YouTube Analytics. This will allow you to see all the key metrics that you have targeted with your videos. They include the numbers of people who have watched your video to the point most of them quit or the points where most of them decided to engage with you.
You can also track other important metrics like Watch Time, which will indicate the time your audiences spend watching your videos. This will help you understand the retention rate and engagement aspects.
Final Thoughts on YouTube B2B Marketing to Fuel Your B2B Business Growth
Always remember to keep the videos short and crisp. It’s not a rule written in stone, but when it comes to the B2B environment, your audience will not always have much time on their hands.
Apart from that, you need to be very consistent about your posts. Just posting one video once in a while will not help you much, but you need to constantly post content that can establish an image for your brand.
Video is a very powerful medium when used right. It can convey both simple and complex messages at the same time. If you add some human touch, then nothing can be better than that. Try to project real stories behind your brand, and it will promote credibility unlike any other.
Try to incorporate some varieties, push your limits and produce different videos like tutorials, how-to-do, and what not! Never forget that it works like a search engine as well. So make sure to use it to promote your content up the ladder through organic search or paid advertising.
That’s all for this one. Make sure to share this post as much as you can and help all the inspiring marketers out there.
